COMMERCIAL TV, OR GETTING STUPID
There is a commercial for a sandwich for Quiznos that is downright stupid and offensive. A young individual makes guttural sounds with his mouth (at least I hope it is his mouth) while eating a sandwich to sell it or a chain of sandwich shops. All the people in the ad are in their 20’s and 30’s, and I suppose that is the market, and is the way to reach them!
Can you imagine a college trying some of the techniques employed to try to reach the same demographics? Are we stupid sometimes, serious others and do we shift from moronic to intelligent from one moment to the next? Do we make guttural sounds to sell cars to this group of consumers? How about medication, guttural sounds?
You sell to children with: cartoon characters, superheroes, etc., but come on guys, we are grownups now!
We used to sell medications with fake doctors, animated pain to stimulate your imagination into thinking; “yeah, that’s what I have, and I bet it looks just like that!” Well this same sandwich company has another commercial where a guy walks around with an IV and trades it in to a fellow worker for a sub sandwich! Like Hell, anyone would do that. Same company, two ads, same assault on your intelligence. Are they clever? You might think so, and probably they are, but amusement can sometimes overshadow product awareness. OK, this is not enough? How about the one with the father pouting that he wants cheese in his sandwich and his little son tells him to grow up? And what does Daddy say in response? “No, you grow up.”
I think I’m going to “Throw up.”
One good thing about print ads, you really don’t need to read them to know who is selling what. A quick glance tells you company and product. No distraction or chance of missing the product.
I know I’m not hip, cool or the cat’s pajamas, nor am I the bee’s knees or the snakes hips, but I do know that it is silly to buy a minute’s time, fill it with something stupid or unbelievable and them reveal at the very last moment what the hell you are selling. Take 60 seconds and repeat the name of the product, describe it and sell the taste, stupid.