Sunday, June 29, 2014

NAME DROPPING


In the course of my career as an advertising man, I have met many famous people. Some of the people were household names like Eva Gabor and some not so famous as far as recognition goes like E. T. Klassen, the Postmaster General under Nixon.

Prior to the Watergate break in and our being on the Dean’s List, we had a visit one morning from the Postmaster General, Elmer Ted Klassen who served from January 1, 1972 to February 16, 1975. Being we were a leading direct mail agency in the country, and the notoriety and vision of the Chairman made the visit necessary as far as the U.S. Post Office was concerned. We were helping them launch a new campaign, and I had never seen such a big deal about anything in that office as I did that day!

Alexis Smith was the first from the glamorous world of Hollywood to visit us. A memo went out the day before that Alexis Smith was in New York and that a small cocktail party reception was planned in her honor in the conference room for the next day. For the life of me I can’t recall why or what it was all about. I remember her being escorted through the office, meeting her at my desk and shaking hands and I recall the cocktail reception, but not much more. She was a striking woman: that left a delicious impression on my young eyes. Fortunately for me I still recall her face.

Advertising is about calling attention, about singling out and about glorifying the attributes: real and imagined, but most of all it is about making money. I was making money, the company was making money and more importantly, I was having fun, learning, meeting new people both rich and famous!

I think that your first job is a lot like your first love: it stays with you after you retire, and brings back such great memories.

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