They just retire, but their work never does!
Every Sunday in the newspaper supplements there is an insert
that I designed way back in 2004: that the insurance company still uses to this
day. It makes me proud on the one hand that they still need it and mad on the
other that I don’t get paid for it! It has been a big hit in increasing
business and I have created a system for them to expand their business and get
it going on a national scale. When I left the marketing company, they were
insert 1.5 Billion inserts a year!
Then if you happen to go on Facebook or TV, again you will
see my handiwork dating back to the early 90’s, when I was asked to design a
large poster to show on TV for the Grand Prize winners TV commercials. I see
this thing every year and sometimes many times in the course of the year.
It makes me feel good that something I did is so old and
still being used. I’m sure my advertising instructors at New York Tech would be
proud.
I remember when I started to freelance, and I was working
for the U.S. Postal Service and I designed a whole bunch of stamp collection
starter kits. One Saturday evening I was watching TV before dinner and there
was this ad for stamp starter kids, about 1973, and something looked familiar
and I couldn’t place it until I realize they were using my copy, and then there
as plain as daylight, was a bunch of designs I did! What a thrill, they used my
work.
There must be about 100,000 pieces I designed in my career,
and it always made my blood rush, my excitement reach a high level and made me
very happy. I guess you can NEVER take the designer out of the man. Just all
the businesses I helped get off the ground makes me proud too.
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