The other night The Little Woman (TLW) sat watching TV and complained that she just can’t stand the noise anymore! She meant the TV and I can completely agree with her.
It seems to me that the ad agencies are in such a mind-set to reach the audience they think is buying their crap that they completely miss the point. Have you noticed how TV commercials are now so loud, you can’t make anything out? The music is accompanied by lyrics you can’t understand, and sometimes, or all too often, I don’t even know what they are selling!
With the need to get attention so bad, the competition to win the client’s satisfaction, they fall flat on their faces and lose everybody they try to reach. It seems to me that a commercial is a signal to get up, go to the bathroom or refrigerator, and hope to time your return just as the show returns.
I remember way back when TV was in its infancy, and selling was a direct message, to the point and still annoying, but more effective. Today with sophisticated graphics, they play more than selling the product, and distract from the message!
Speaking of early TV, I recall the whole concept of pay TV, where we would pay for the shows and no commercials. Whatever happened? I’ll tell you what happened, money happened. So now we pay for TV, and get commercials, and there seem to be more then ever per hour. Isn’t there suppose to be a limit per hour?
Why is it that watching a QVC channel will be more interesting than watching or listening to the commercials that also sell?
1 comment:
In the annals of great inventions, right after the cotton gin and the electric light, comes the Mute button on the remote. Blessed silence.
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